About Stitch Octopus

I design vivid + modern cross stitch kits that make it easier for you to live a more creative, satisfying life.

For thousands of years, women who were mired in domestic tasks have found ways to add joy and creativity to their lives. One of the most enduring strategies has been through cross stitching. Now a new generation of women and men are discovering what their grandmothers knew – 

There is nothing more luxurious than an object that has been lovingly handcrafted.


Never has there been a more important time to disconnect the digital world. Cross stitching a like a mini-vacation, a daily indulgence of mindful relaxation. Images emerge onto a perforated canvas one pixelated stitch at a time. 

My kits contain everything you need to get started and complete your project. No more hopping from store to store to gather materials or waiting for each component to arrive individually at your door. I make it easy for you to get to the most fun parts of making.

Whether you buy a kit to treat yourself or someone you love, you'll be investing in a gift that continually delights.


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About Rachel

I come from a long line of makers who passed down their love of creating to me. Ever since my mom taught me how to thread a needle, I've discovered that stitching–whether through knitting, sewing, cross stitching, or embroidery–is one of my favorite ways to relax and focus my mind.

After my own daughter was born, I was desperate for a creative project that would entertain me for hours and be portable enough for lots of cross-country travel. I didn't want to have to make multiple visits to the craft store to gather supplies. Sadly, at the time it was difficult to find stylish, all-inclusive kits locally, so I started creating my own designs. When the time came for me to return to my full-time teaching career, I decided instead to use my love of cross stitching to forge a path that would allow me to nurture my child in the way I want to and financially sustain my family, while living true to my values. 

As much as possible, I conduct business and source materials in ways that support economic and environmental justice.  That means I buy from small businesses when I can, because the scale supports a lower ratio of owners to workers, allowing more people to have creative control of their work. It also means seek out sustainable products, like bamboo embroidery hoops and recycled/compostable boxes, so that Stitch Octopus has minimal environmental impact. Those considerations mean that I buy supplies and services as locally as possible, and that I seek to build partnerships with PNW craft fairs, vendors, and shops.

When I’m not busy working on new designs you can catch me sipping a caramel latte or hard cider, hiking through the enchanting landscapes of the PNW, or chasing my toddler around Seattle.

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